Price the complete hour
Include preparation, feedback, communication, cancellations, payment fees, software, and non-billable acquisition time.
Tutor business plan template
Define your audience, offer, rates, acquisition, capacity, costs, retention, and milestones before adding more tools.
Choose one clear first audience
A specific learner problem produces a stronger offer and more useful acquisition message.
Create a lower-risk first step
A diagnostic, individual lesson, or focused resource can reduce commitment before a recurring package.
Common mistake: capacity based on teaching hours alone
Administrative and preparation work can make an apparently full schedule financially unsustainable.
Copy, edit, and use
The complete editable template
No email gate. Copy it now or download a Markdown version.
IDEAL LEARNER / PROBLEM:
OUTCOME AND BOUNDARIES:
OFFER:
- One-to-one:
- Group:
- Course or lesson product:
RATE / PACKAGE:
AVAILABLE TEACHING HOURS:
PREPARATION + ADMIN HOURS:
MONTHLY CAPACITY:
ACQUISITION CHANNELS:
TRIAL / FIRST STEP:
RETENTION AND PROGRESS COMMUNICATION:
COSTS / PLATFORM / PAYMENTS:
MONTHLY MILESTONES:
RISKS AND EXPERIMENTS:See the blank structure used with fictional data
Every example is labelled, copyable, and keeps learner-facing text separate from private notes.
Example
Independent exam-prep tutor — 90-day example
Fictional independent tutor validating one focused offer
EXAMPLE — FICTIONAL DATA
AUDIENCE: Grade 10–11 learners with recurring algebra errors in current Digital SAT preparation.
OFFER: diagnostic lesson, six-week one-to-one plan, optional original-practice mini-course.
CAPACITY: 16 live lessons/week plus 6 hours preparation, feedback, and admin.
RATES: modelled with the tutoring rate calculator; no public “right price” claim.
ACQUISITION: useful error-log guide, referrals, and one partner webinar.
COSTS: payments, platform, original-content production, insurance/tax advice, cancellations.
RETENTION: progress update every four weeks and clear end-of-plan review.
90-DAY MILESTONES
Days 1–30: interview five target learners; test diagnostic.
Days 31–60: run two paid pilots; measure preparation and feedback load.
Days 61–90: revise offer, capacity, and rate from observed evidence.Keep the fields that change a real decision
- Audience sharpens the offer
- Capacity includes non-billable work
- Acquisition channels become testable
- Costs protect the effective rate
- Ninety-day milestones create evidence before scaling
Protect privacy and avoid false precision
- Guaranteed demand or results
- Rates copied from another market without assumptions
- Capacity based on live hours alone
- Student stories or testimonials without permission
Useful next step
Set up the first real tutoring offer
Configure an honest profile, rates, and availability, then observe actual request and offer data. SubSchool does not guarantee student demand.
Questions and limits
Common questions
Continue in SubSchool
Turn the page into a real teaching workflow
Define your audience, offer, rates, acquisition, capacity, costs, retention, and milestones before adding more tools.